Check Foxing Slip-On | Shop At Vans
Nike believed in something and sacrificed nothing
Well, it's safe to say that the last 15 days or so have been quite eventful for the big sportswear brand Nike. Unless you just return to civilization, you must have heard of an American controversy involving Colin Kaepernick and Nike's "Believe in something, even if it means sacrificing everything" ad. This comes apart from the "Just do it" campaign which is under way trade mark rules. Well, say what you want about the ad and how it has been popularized, it seems like Nike has had a lot of advertising as sales of Nike's products increased by almost 61%. Isn't it staggering the amount of revenue a business can achieve with just a single advertisement? Here is a tweet from the man himself Colin Kaepernick tweeted from his account on September 4. An image that made Nike's board extremely happy.
Believe in something, even if it means sacrificing everything. #JustDoIt pic.Twitter.com/SRWkMIDdaO
- Colin Kaepernick (@ Kaepernick7) September 3, 2018
What is it about?
Let's address the elephant in the room - Why did Nike release this ad? What is the story behind it?
Let's start with the story back to 2016 when Colin Kaepernick, a quarterback for the San Francisco 49ers NFL team, stirred controversy by taking a knee during the US national anthem instead of standing. He did so in an attempt to protest the unfair and sometimes biased way in which police in the states treated people of color.
As a result of these protests, Colin was dropped from his team and no other NFL team would recruit him when the NFL changed its protest guidelines during the national anthem. However, Colin would not return from his attitude and continued to protest against gambling. This is where the "belief in something" part came from and the rest, as we know, was his complete devotion to the question that even after he effectively "fired" from his team, he continued to push on what he perceived to be "Justice".
Well, it is safe to say that national controversy always arouses a lot of emotion for all country individuals. In an immediate response to the ad, many Americans seemed upset and angry that they were taking any political stance that was far from controversy. Many Americans posted videos and tweeted themselves and damaged Nike products they had already purchased. Here is an example of a man burning his Nike shoes in an oven.
. @ Nike Because of your support of CK in your upcoming addition, as an American, I can no longer support your company. #boycottNike #IStandForOurFlag pic.Twitter.com/5JxSMD8SSO
- AlterAtYeshiva (@alteratyeshiva) September 4, 2018
US President Donald Trump, who is far from being diplomatic on social media, also tweeted "Nike is totally killed by anger and boycott". Nike also had a smaller step in stock value and it seemed like Nike would end up "sacrificing everything"
Nike's Smart Move: An advertisement worth billions
Even after the widespread hatred and burning and damage of Nike's products, it seems, after all, that it was said and done, advertising was a kind of genius from the sportswear brand. Some sources also claim that this ad has been a long thought-out deliberate marketing effort that also fulfills the task of creating the brand image of someone who will not support crime or discrimination based on skin color. 15 days since the release of the image Nike & # 39; s share is at an all time high with a direct increase of $ 5 billion in valuation. Now it's a marketing campaign! A normal picture tweeted on social media increased its sales by 61%. What a day for Nike and their marketing team.
That's not all, the image went viral all over the world, creating some fun and witty fake that just attracted more attention to the brand and their tagline and ultimately resulted in people loving Nike even more than they did before. We'll leave you with some of the famous fakes from Nike's ad campaign. You know, if you haven't seen them already!